High-definition (HD) Freeview transmissions have now started in the UK but interestingly, you can not buy any consumer products to watch it on yet. Freeview HD requires a new chipset to support the DVB-T2 standard, so a new receiver or set-top box (STB) is required. The roll-out of Freeview HD across the UK is also going to take a while, so having the required hardware isn’t necessarily going to help you.
Here in East Anglia, we will not be able to receive it until 2011, well after the 2010 World Cup 
The World Cup is the first major sporting event that will be filmed in both HD and 3D. Just how anyone in the UK is expected to be able to advantage of this is unclear at this stage. Sky are planning to offer 3D TV in the near future though. Perhaps the most likely route to view this content will be as on-demand (download and play) using a Sony Playstation 3 (PS3) games console. Sony are planning 3D support via a firmware update in 2010.
